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Is Apple’s business model as good as it gets? Probably.

Even the logo has changed - several times.As Microsoft reports lousy sales figure this quarter and Apple is in other side of the spectrum in very positive territory, it made me stop and think. I also...

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‘Flat-out cool’ marketing is also Steve Jobs’s legacy

Time Magazine, January 2002 When something or someone fundamentally changes the way that people interact with technology, it’s a culture shift. Whether you are a big user or not, Apple has likely had...

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